Case study · Our founder’s own company
SEO Case Study: Aging Safely BathsOne search. One page. Three of the listings are ours.
Search “denver walk in tubs” and count. The top map result, the first organic result and another organic result further down all lead to the same company. We know how it was built, because our founder owns it.
Don’t take our word for it. Run the search yourself and see what your own screen shows.
- #1in the Google map pack
- 1storganic result under the ads
- 3owned listings on one page
denverwalkintub.com
Denver Walk in Tub
A focused single-purpose site. First organic result on the page.
#1 organic
Places (map pack)
Aging Safely Walk In Bathtubs
4.9 ★ (35) · Bathroom remodeler · 15+ years in business
#1 on the map
More organic results
agingsafelybaths.com › locations › colorado
Walk in Tubs Denver Colorado
The main brand site’s Denver page, ranking again on the same results page.
again
This is a simplified recreation, not a screenshot. Competitor listings are shown as gray rows and are not named. Positions reflect one incognito search from Denver on September 21, 2026. Search results change by location, device and date.
What does this results page actually prove?
Walk-in tubs are not a sleepy market. The same results page carried four paid ads at the top and more further down, from national manufacturers with real advertising budgets. Those companies pay for every click. The three red boxes above cost nothing per click.
There was also a fourth mention. The Better Business Bureau’s own category page ranked on that results page, and its preview text named Aging Safely first. We did not count it, because it is the BBB’s listing and not ours. It still puts the name in front of the searcher one more time.
A website that isn’t found is worthless. A website that doesn’t convert is a waste of your time and money.Zachary Wennstedt, founder
How do you end up with three listings for one keyword?
Door one: the map listing
The Google Business Profile for Aging Safely Walk In Bathtubs carries real reviews, a real address, accurate categories and long business history. The map pack is its own competition with its own rules. See how we approach it on our Denver local SEO and Google Maps page.
Door two: the focused site
denverwalkintub.com does one job. It talks about walk-in tubs in Denver and nothing else, and it is built to turn a visitor into a phone call. A page with one purpose is easier for Google to understand and easier for a visitor to act on. That second half is conversion work, not ranking work.
Door three: the brand site
agingsafelybaths.com is the full company site, with a location page written for Colorado. It earns its position through depth: product pages, service areas and years of published material about one subject.
None of this is a trick. Each asset is a real, useful thing a customer can use. That is also why it has lasted. Shortcuts get found and removed. Useful pages tend to stay.
Why show our own company and not a client?
Because it is the one campaign where we can tell you everything. Client numbers belong to clients. This one belongs to our founder, so nothing here is borrowed, rounded up or shown with permission that could be withdrawn.
It also answers the fairest question you can ask a marketing company: do you use this yourself? Yes. When the phone is quiet at Aging Safely Baths, it is our founder’s own income on the line. The methods we recommend to you are the ones that business depends on.
We keep client work on our main case studies page, with the limits of each number spelled out, and the sites we have built are on the Our Work page.
What we will and will not promise you
| We will | We will not |
|---|---|
| Build the assets that make multiple listings possible | Promise a position, a date or a number of listings |
| Work on your business as if it were our own company | Lock you into a long contract to hide slow results |
| Tell you when your market is too competitive for the budget | Show you a screenshot and call it a guarantee |
Google states plainly in its own hiring guidance that no one can guarantee a number one ranking. Read it on Google Search Central before you hire anyone, including us.
The full results pages, recreated as closely as we can
Close recreations of the incognito searches from September 21, 2026, with our listings outlined. Advertiser and competitor names are left off; their positions are kept. Then the same idea, applied to your business.
Google · “denver walk in tubs” · Denver, CO
Sponsored results
Places
15+ years in business · Open · Closes 8 PM
“Some of the best prices and highest quality walk in tubs you will find!”
People also ask
Google · “bariatric walk in tubs” · national, incognito
Sponsored results
⌃ Hide sponsored results
Popular products
A product page, first under four national ads, on a term with no city in it.
AI assistants, asked the way a customer asks
Companies that serve West Virginia
Several suppliers ship statewide and some offer installation or can work with your local plumber:
- Showers4Less — Dedicated West Virginia page; ships ADA systems, roll-in pans, and low-threshold kits to all 55 counties. Showers4less
- Aging Safely Baths — Walk-in tubs and ADA roll-in showers; serves every WV ZIP. Phone: (888) 779-2284. Agingsafelybaths
- Independent Home Products, LLC — Custom accessible tubs and showers with a WV number.
Roll-in shower providers generally fall into two categories: turnkey remodelers/installers and specialty manufacturers/distributors…
Full-Service Turnkey Installers
- Lifeway Mobility: Specializes in home accessibility modifications…
- Aging Safely Baths: Focuses specifically on accessible bathing, providing zero-threshold, wheelchair-accessible roll-in showers and walk-in tubs with nationwide shipping and regional installation networks.
- Bath Fitter: Best for fast turnarounds (often 1–2 day conversions)…
✦ AI Overview
A handicap shower is an accessible, barrier-free bathing unit designed with a low or zero-threshold entry… national brand +2
Images
People also ask
The AI Overview and the first organic result on this search belong to a national manufacturer. We are the third image. We say so.
We can do this same thing for your business.
Results are never guaranteed, by us or by anyone honest. What we can promise is that we know what we are doing, and that we treat your business like it is our own, with the same care we put into these pages.
Call 1-800-481-8638 Send us your keywordDoes it work beyond Denver, on national terms and in AI answers?
Google, national keyword
Incognito · September 21, 2026
agingsafelybaths.com › Hydrodimensions
Bariatric Walk In Tub | 35 x 55 Large Walk In Tub
#1 organic
A product page outranking review sites on a term with no city in it. That is depth of content, not location.
Google image pack
Incognito · September 21, 2026 · tap the red tile
- A filename that says what it shows, not IMG_4021
- Alt text written for a person, which also tells Google
- Width and height set, so the page never jumps
- Sitting on a page that is actually about handicap showers
- Compressed, so it loads before the visitor leaves
Three images on the whole results page. One is ours, next to two manufacturers. The AI Overview and the first organic spot on this search belonged to a national brand; we do not claim otherwise.
AI answers
Gemini Flash · September 21, 2026
Why AI answers matter: assistants pick from pages that answer clearly and state facts plainly. That is the work described on our AI SEO services and generative engine optimization pages, and these panels are what it looks like when it lands.
Questions people ask about this case study
Is Aging Safely Baths a client of Eye To Ad Media?
No, and that is the point. Aging Safely Baths is owned by our founder, Zachary Wennstedt. He built its search presence with the same methods we use for clients, using his own money and answering his own phones. We disclose that because a case study about your own company only counts if you say so.
Will I see the same results if I search it myself?
You may not see the identical page. Google results change by location, device, search history and day. The layout shown here is a recreation of what an incognito search from Denver returned on September 21, 2026. We invite you to run the search yourself, and we would rather you check than take our word for it.
Can you get my business three listings on one results page?
We cannot promise that, and nobody honestly can. Google’s own guidance says no one can guarantee a ranking. What we can do is build the same three kinds of assets for you: a strong Google Business Profile, a main site with a real local page, and, where it makes sense, a focused single-purpose site. How many of them rank is up to Google and your market.
Why does owning more than one listing matter?
Because a searcher who skips one result often clicks the next one. When two or three of the visible options lead to the same company, the odds that the call comes to you go up, and the space available to competitors goes down.
How long did this take?
Years, not weeks. Aging Safely Baths has been operating and publishing for well over a decade, and the map listing shows 15+ years in business. Anyone who tells you this kind of coverage appears in 90 days is selling something.
How many doors does your business have on page one?
Search your own best keyword right now. Count how many of the results lead to you. If the answer is zero or one, that is the conversation to have.
Call 1-800-481-8638, or send the form and we will look at your results page before we reply.