Case studies · Denver, since 2012
Every Agency Shows You Their Three Best Clients.
These are ours. Including what we can't prove.
You already know case studies are curated — nobody publishes the account that went sideways. So rather than pretend, the panel beside this says exactly what these numbers are and what they are not. Read that first. It will tell you more about how we work than the results will.
Want the method rather than the outcome? That's written up here — including the part where we tell you not to hire us.✓ Real clients · Real numbers · Denver SEO since 2012
What these are
- Real accounts, with the client's knowledge.
- Figures taken from Search Console and Analytics, not a slide deck.
- Our better outcomes. Obviously. So is everyone's.
What these are not
- A promise. Different market, different competition, different result.
- Typical. A selected three is not an average of anything.
- Proof the same thing works for you. Only an audit of your own site can suggest that.
From Zero Online Presence
to National Market Leader
A national walk-in tub and accessible bathing supplier came to us with nothing — no website, no rankings, no digital footprint. We built their entire online authority from the ground up, and then some.
across dozens of KWs
(ChatGPT, Perplexity, Gemini)
to organic & funnel traffic
sales funnels built
The Starting Point
When this client first came to us, they had a product that genuinely helps people — walk-in tubs, accessible showers, and professional installation services for seniors and individuals with mobility needs. What they didn't have was any online presence whatsoever. No website. No Google Business Profile. No rankings. No reviews. Nothing.
Their competitors included national household names with decades of SEO investment and multi-million dollar ad budgets. Conventional wisdom would say this is an impossible fight. We disagreed.
The Strategy
Rather than try to out-spend the giants, we built a topical authority ecosystem — a fully optimized primary website backed by a network of keyword-targeted microsite sales funnels, each designed to capture a specific buyer at a specific moment in their search journey.
We layered in AIO (AI Search Optimization) targeting Perplexity, ChatGPT, and Google's AI Overviews alongside traditional SEO. As AI engines began answering more buyer queries, we made sure this client was cited as a source — putting them next to industry giants in AI-generated answers.
Every page was built with schema markup, strong E-E-A-T signals, backlink acquisition, and content that serves real buyer intent — not keyword stuffing. We built assets the client owns permanently: websites, content, and rankings that don't disappear when an ad budget stops.
The Result
The client now competes directly with the largest players in the accessible bathing industry on both traditional Google search and AI-powered search engines. Multiple first-page rankings across highly competitive keywords. A lead flow that generates hundreds of thousands of dollars in business. From nothing — to national competitor — in under two years.
- No website or online presence
- Zero Google rankings
- Not found on any AI search engine
- No reviews, no GBP, no backlinks
- 100% reliant on word-of-mouth only
- Invisible next to national competitors
- Fully optimized authority website
- Dozens of page-1 Google rankings
- Top 3 placement on ChatGPT, Perplexity & Gemini
- 20+ targeted microsite funnels (client-owned assets)
- Strong backlink profile & topical authority
- Competing directly with national industry leaders
- Hundreds of thousands in attributed revenue
Ditching the Vanity Plugin —
Clicks & Impressions Rising Together
A furniture manufacturer came to us locked into an AI SEO plugin that was inflating impressions while their actual click traffic barely moved. We replaced automation with human strategy — and both impressions and clicks started climbing in the right direction.
month over month
impressions (unlike the plugin)
as permanent client property
every single decision
The Problem With "AI-Optimized" Plugins
This client had invested in a popular AI SEO plugin that promised fast results. And in one narrow sense, it delivered — impressions climbed impressively on paper. The problem? Clicks barely moved. Their pages were appearing in search results but doing nothing to compel anyone to actually visit.
Impressions without clicks are a vanity metric. They mean Google is showing your page — but your title, your positioning, or your relevance isn't compelling enough for a real buyer to choose you. No automated plugin understands buyer psychology. A human strategist does.
The Shift to Human-Managed SEO/AIO
When we took over, we started with a full campaign audit — not just rankings, but intent. What are buyers actually searching for at each stage of their journey? Which keywords signal someone ready to buy vs. someone just browsing? How should each page be positioned to earn a click, not just an impression?
We rewrote positioning from the ground up with real buyer psychology behind it. We built supporting microsite funnel assets the client owns outright — permanent digital real estate targeting buyers earlier in the funnel. And we layered in AIO optimization so the brand begins appearing in AI-generated answers, not just traditional search.
The Direction & The Trajectory
This campaign is actively in growth phase. Impressions have continued climbing — and now, critically, clicks are climbing with them. That's the difference between a plugin inflating a number and a human-managed strategy building real momentum. One metric going up means nothing. Both going up together means the machine is working.
More detailed data will be published as this campaign matures. The foundation is solid and the trajectory is unmistakably upward.
Directional representation — both metrics trending upward together under human-managed SEO/AIO
- AI plugin inflating impressions — clicks barely moving
- No human strategy or buyer intent behind decisions
- Pages showing up in search but not compelling clicks
- No owned funnel assets outside the main site
- Impressions growing consistently month over month
- Clicks rising alongside impressions — not lagging behind
- Human-managed: every decision backed by real strategy
- Microsite funnel assets built as permanent client-owned property
- AIO layered in — appearing in AI-generated search answers
From No Web Presence
to Hiring Staff to Keep Up With Leads
A Denver auto glass dealer went from virtually invisible online to one of the market's top-performing local businesses — generating so many leads they had to hire new employees and expand operations to handle the volume.
in competitive market
generated weekly
increased lead volume
scaled to meet demand
The Starting Point
Denver's auto glass market is hypercompetitive. National chains, franchise operators, and established local players all compete aggressively for the same search terms. When this client came to us, they had virtually no web presence and were entirely dependent on referrals and word-of-mouth to stay busy.
The opportunity was clear: local service buyers search with high commercial intent, they need service quickly, and they consistently choose businesses with strong local search visibility and social proof. We just needed to build that visibility fast and build it right.
The Strategy
We built a fully optimized website from scratch, targeting the highest-value auto glass keywords in the Denver metro with proper local SEO architecture — city-specific pages, service pages with genuine depth, schema markup, and a Google Business Profile optimized for the local pack.
Alongside the organic campaign, we launched a high-impact social media strategy that went far beyond posting photos. We created compelling content that generated genuine community engagement, leveraged local Facebook groups and marketplace advertising, and built a social presence that became its own lead channel — independent of search.
The social campaign in particular overperformed. Leads began coming in through multiple channels simultaneously, compounding the effect of the organic SEO work.
The Result
This is one of those campaigns where the results created a new problem — too much business. Lead volume grew to the point where the client had to bring on new employees and expand their operational capacity just to keep up with the incoming inquiries. The business went from survival mode to growth mode, and from growth mode to needing infrastructure to scale.
That's the goal. Not just traffic. Not just rankings. Business transformation.
- No website presence to speak of
- Zero local search visibility in Denver
- No Google Business Profile optimization
- No social media presence or strategy
- 100% reliant on referrals
- Competing blind against established players
- Top Denver auto glass search rankings
- Fully optimized website with local SEO architecture
- Dominant Google Business Profile presence
- Social media generating independent lead stream
- Multiple qualified leads per week, consistently
- New employees hired to handle lead volume
- Business operations expanded to meet demand
"We had to hire people just to answer the phone."
— Client, Denver Auto Glass Dealer
More Are in the Oven
These three are just the beginning. We've got more case studies currently being documented — including local service businesses, e-commerce brands, and professional services firms.
Detailed attribution data, screenshots, and timelines coming soon.
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