Video SEO · Video that ranks and sells
Video SEO: videos people find, watch to the end, and call from.
Most business videos get forty views and a thumbs-up from the owner's cousin. We make videos for the searches your customers are already typing, then optimize them so they show up in YouTube, Google video results and AI answers, on a page built to turn a viewer into a phone call.
- Script to screenStory, voice, original music, edit, captions
- Built to be foundYouTube, Google video results, AI answers
- Measured in callsNot views, not likes
A great video nobody finds is just an expensive screensaver.
Here is how it usually goes. A business pays for a nice video. It goes on the homepage, maybe Facebook, maybe YouTube with a title like “Company Video Final 2.” It plays to the team, the owner's family and a few loyal customers. Then it sits there.
The problem is rarely the camera work. It is that nobody planned the video around a search. People type “how much does a walk-in shower cost,” “best painter near me” and “is SEO worth it” every day. Google and the AI assistants answer those questions with video more and more often. If your video answers the question, is marked up so machines understand it, and lives on a page that asks for the call, it keeps working long after launch day.
That is the whole idea: make the video for the search, then make the search find the video.
The reel
Spots we have made recently. Press play.
Every one written, voiced, scored, cut and captioned by our team. Real people, real places, no stock slideshows, no screen-recording filler.
Why now
Search is turning into a video screen.
searches now show a Google AI Overview, according to BrightEdge's tracking.
growth in YouTube citations inside AI Overviews since January 2024 (BrightEdge).
queries are where video gets cited most, followed by demonstrations and product comparisons.
Source: BrightEdge, “YouTube's growing impact on Google AI Overviews.” Industry research, not Eye To Ad Media results.
That last point is the opportunity for a local or service business. The questions your customers ask before they call are how-to and comparison questions: what it costs, how long it takes, which option is better, what to watch out for. A two-minute video that answers one of those honestly, with your face and your work in it, is exactly what Google and the AI assistants like to show. Most of your competitors have never made one.
Free tool
Video SEO checkup: will your video get found?
Tick what is true about your best video right now. Nothing leaves your browser.
How it works
From a search to a booked job, in four moves.
- 1. Find the searches worth owning
We look at what your customers type and ask AI before they call, and which of those questions Google already answers with video. That becomes the list of videos worth making.
- 2. Write it, shoot it, finish it
A script that answers the question fast, then voice, original music, footage or animation, captions and an end card with your number. Made to TV standards, cut for YouTube, your site and vertical social.
- 3. Publish it so machines understand it
Search-led title, thumbnail, transcript, chapters and description; a page on your site built around the video with structured data; added to your Google Business Profile.
- 4. Measure what it brings in
Views are a vanity number. We track the page, the clicks to call and the form fills that started with the video, and plan the next one from what worked.
Who video SEO pays off for
Cost, process and before-and-after videos answer the exact questions homeowners search before they call. Few local competitors bother.
Trust is the sale. A calm, clear answer from the person they would actually meet does more than a page of credentials.
Demos, comparisons and “which one should I buy” videos are among the most-cited video types in AI answers.
A short explainer that shows the product working beats three paragraphs of features, on your site and in search.
Video SEO works best alongside the rest of your search presence: SEO services, local SEO and Google Maps, Google Business Profile management and AI search optimization. If the page the video lives on needs work, our conversion optimization team can build it to ask for the call.
Video SEO questions, answered straight
Video SEO is optimizing a video so it is found in search: on YouTube, in Google's video results and key moments, and in AI answers like Google AI Overviews and ChatGPT. It includes choosing a searched topic, the title, thumbnail, transcript and chapters, structured data on a page of your own site, and a clear call to action.
Both. We write, voice, score, edit and caption the video, then publish and optimize it. If you already have good footage or finished videos, we can optimize those and fill the gaps.
Usually both. YouTube is the platform Google and AI answers cite most for video, so it is where the reach is. Embedding the same video on a page of your own site, with matching text and structured data, is what turns that reach into calls on your phone number instead of a competitor's.
As long as the answer needs and not a second longer. Watch time matters more than length: a two-minute video that holds people to the end beats a ten-minute one they leave at thirty seconds. Brand spots run 30 to 60 seconds; answer videos usually run one to four minutes.
It can help. AI Overviews cite YouTube videos, especially for how-to, demonstration and comparison questions, and AI assistants read transcripts. A video that clearly answers a question, with an accurate transcript and a supporting page, gives them something to cite. Nobody can promise a citation, and we will not.
Where it makes the work better or faster, yes: voices, music and some footage can be generated, and we say so when it matters. Every script, edit and final cut is directed and checked by a person, and we never fake testimonials, results or customers.
By what it brings in: visits to the video's page, clicks to call, form fills and booked jobs that started there, alongside search impressions and watch time. Views alone do not pay the bills, so we do not report them as the result.
Tell us what you sell. We will send a video SEO plan.
Video SEO plan request
A sentence about your business is enough. You get back the searches worth making videos for, one video idea we would start with, and a price in writing within one business day.
BBB Accredited Business. A real person reads every request.