You're not buying a checklist. You're buying a team that treats your business like its own.
Most agencies hand you a list of deliverables so they can hide behind it. We'd rather show you how the work scales — and let you decide.
Below: the seven areas every campaign works, a sliding scale that shows what changes as budget grows, the part we deliberately keep private, and the one rule behind the free work we give our clients.
Direct answer: Every Eye To Ad Media campaign works the same seven areas — technical foundation, content, local & maps, authority & mentions, AI visibility, conversion, and reporting. Budget changes the depth and speed of that work, not the list. Some of the method is proprietary and strategy changes as search changes, so we publish the areas, not a monthly line-item count.
Every campaign works these. Budget decides how deep.
Think of it the way a builder thinks about a house. Every house needs a foundation, framing, plumbing, electrical, a roof, finish work and an inspection. A bigger budget doesn't invent a new category — it builds a bigger house, faster, with better materials.
Technical foundation
Speed, crawlability, structured data, indexing hygiene, the things a search engine has to trust before it will trust anything else on the site. Examples of the kind of work: Core Web Vitals, schema, internal architecture.
Content that answers
Pages built around what customers actually type and ask — service pages, city pages, guides — written by people who have sold the thing, not summarized it. Examples: money pages, question-shaped sections, direct-answer capsules.
Local & maps
The map pack is the fastest lever a local business has. Examples: Google Business Profile depth, review systems, citations, service-area signals.
Authority & mentions
Being referenced by other places that matter — including properties we own. Examples: press distribution, directory presence, vertical networks, editorial mentions.
AI visibility
AI Overviews, AI Mode, ChatGPT and Perplexity cite sources that are clear, verifiable and machine-readable. Examples: entity signals, fact blocks, llms.txt, citation-eligible structure. How GEO works.
Conversion
A site that ranks and doesn't ring is a waste of everyone's time. Examples: offer clarity, calls-to-action, forms that work, speed-to-lead, sales-trained chatbots. Conversion optimization.
Reporting you can read
Calls, forms, map views, rankings that matter — in plain English, tied to revenue, not a 40-page PDF of vanity metrics. And when the strategy changes, you hear why.
Some of the method is proprietary. On purpose.
Here's the uncomfortable truth about a public deliverables list: your competitors can read it too. So can the agency that copies whatever ranks. The way we structure signals to get a business found on top of Google, Google Maps and AI citations took fourteen years to learn, and it's the reason our clients get results their last agency couldn't.
So we show you results, not the recipe. You'll see the recipe working on your own site — in the calls.
"A website that isn't found is worthless. A website that doesn't convert is a waste of your time and money."
— Zach Wennstedt, founderAbove and beyond. Treat it like our own. And be generous.
It may not be conventional. Nothing about us is. But we've learned something over fourteen years: when we really take care of a client, they become fiercely loyal, they grow, they scale — and they tell their friends. That's better business for everyone, and it helps more people find the products and services they were looking for in the first place.
What "generous" looks like
Clients regularly get bonus work at no charge — an extra landing page, a campaign we wanted to test, a tool we built because it would help. We own powerful SEO properties most agencies would have to rent, and we put our clients through them.
The one honest rule
Don't sign up expecting free marketing. Sign up expecting excellent work. The bonuses are how we say thank you to the clients who stay — they're never a sign-up incentive, and they're never promised.
The exception we'll say out loud
Refer us a good client — valued over $500 a month — and you'll always get something real to help your business grow. The last client who did that got a $10,000 sales-trained knowledge-base chatbot at no charge. The client they referred got a fully geo-targeted, SEO/AIO/agentic-optimized roofing site built to generate leads on search. See it on our work page.
We own the tools other agencies rent.
These are ours. Clients get put through them as part of the work, which is one reason the same budget goes further here. We're not going to tell you the competition can't do this — we'd just rather show you what we can.
A release pushed to every channel that's open to a small business — IndexNow, feeds, podcast feeds, open social — with a public record of where it landed.
distributepressreleases.com →Releases published with a permanent address, a dated byline and structured markup so AI systems can quote them.
pressreleaseforbusiness.com →Every state, every trade. Free to list, no pay-to-rank — a clean citation and a verified profile.
usabusinesssearch.com →Contractor and restaurant properties that send relevant signals to businesses in those trades.
advertisingforcontractors.com → · restaurantsseo.com →Over 200,000 members across the communities we administer — real local reach for the businesses in our Growth Accelerator.
High-authority conversion sites and one-tap NFC campaigns that turn a handshake into a lead. NFC marketing →
Nine slides. No salesperson. You decide.
This is the conversation we'd have on a call, minus the call. Use the arrow keys or the buttons. It ends with one question.
Straight answers.
Two honest reasons. Part of the method is proprietary — it's the reason clients get results their last agency couldn't — and search changes constantly, so a fixed list of deliverables would either lock us into work that stopped mattering or force us to skip work that suddenly does. You get the seven areas above, worked to the depth your budget allows, and strategy that changes when the market does.
Mostly depth and speed. More budget means more of the same work, done wider and faster: more pages, more locations, more authority-building, faster iteration on conversion. Larger campaigns do add a few things smaller ones can't carry — press distribution at scale, multi-market builds, agentic systems — and the slider on this page shows roughly where those kick in.
No, and Google's own guidance says nobody can. What we promise is to put your business first, work on it as if it were our own, give you every bit of technology and marketing skill we have, and try as hard as we can to grow the company. That promise we keep.
Yes — and it's a loyalty thing, not a sign-up bonus. We go above and beyond for existing clients and we're generous with bonus work because those clients stay for years and send their friends. Please don't join expecting free marketing; join expecting excellent work. The one explicit exception: refer us a good client valued over $500 a month and you'll get something real to help your business grow.
Most local campaigns run $500–$3,000 a month depending on competition, scope and how much needs fixing first, with a $100/month entry point for one focused deliverable. Everything is quoted to your budget, company and goals — there is no fixed published rate. See pricing.
We send a contract when you're ready to sign, not as a sales document. Before that, the right step is a conversation: tell us the business, we'll tell you what we'd do and roughly what it costs. Call 1-800-481-8638 or use the form at the bottom of this page.
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Let's at least talk.
Tell us the business. We'll tell you what we'd do, roughly what it costs, and whether it's worth it. That conversation is free and it's the only sales process we have.