Custom business dashboards · Built in Denver · Live demo below
Custom Business Dashboards We don't sell them. We build yours.
- Monday's numbers on one screen before your first coffee is gone: leads, booked jobs, revenue, reviews.
- Filled in automatically from the tools you already pay for. Nobody copies cells on Sunday night.
- Every number has an owner and a target, so a red tile turns into a conversation instead of a shrug.
Direct answer: A custom business dashboard is a single screen, designed around one company, that pulls figures on its own from the systems the business already runs (website analytics, the Google Business Profile, call tracking, ad accounts, the CRM and the books) and shows the 10 to 12 measures that tell the owner whether the week is on track. Eye To Ad Media builds them from $7,500, with a care plan from $500 a month for the first year.
Want to talk it through first? Call Zach at 1-800-481-8638.
Your numbers are scattered across tools. So is your Monday.
Ask most owners how last month went and you get a pause, then a tour of browser tabs. Leads sit in the ad accounts and the call tracker. Jobs sit in the field software. Revenue sits in QuickBooks. Reviews sit on Google. Each one has its own date picker and its own idea of what counts as a lead, so the full picture only exists after someone stitches it together by hand, and by then the week it describes is already gone.
Nearly 20%
of the workweek goes to looking for internal information or tracking down colleagues who can help, according to a McKinsey Global Institute estimate for interaction workers.
Source: McKinsey Global Institute, "The social economy", July 2012.
5–6%
higher output and productivity than expected at firms that made data-driven decision making a habit. The study looked at large publicly traded companies, not ten-truck service shops, so read it as a direction rather than a promise.
Source: Brynjolfsson, Hitt & Kim, "Strength in Numbers", 2011.
Roughly 9%
of annual work time is lost to switching back and forth between applications, by the estimate of a Harvard Business Review study on app toggling.
Source: Murty, Dadlani & Das, Harvard Business Review, Aug. 29, 2022.
Do the plain math on your own week. If pulling the numbers together takes 3 hours every Monday, that is 156 hours a year, close to four full 40-hour weeks spent assembling a report instead of acting on it. A dashboard does not make the decisions for you. It hands you the hours back and puts the right number in front of you while it can still change something.
Click around a working dashboard. Sample data, real behavior.
This is a demo with sample data for a fictional HVAC company. Switch the time range, open the table under the chart and try the questions at the bottom. Your build would show your own numbers, with your own targets, wired to your own accounts.
Mile Marker Heating & Air Fictional company · sample data
Leads
250
Up 9.6% vs prior 30 days
Booked jobs
88
Up 14.3% vs prior 30 days
Close rate
35.2%
Up 1.4 pts vs prior 30 days
Average ticket
$602
Up 2.2% vs prior 30 days
Revenue vs target
$52,976
88% of the $60,000 target
Calls from Google profile
71
Up 22.4% vs prior 30 days
Google review rating
4.8 of 5
31 new reviews, up from 4.7
Cost per lead (paid ads)
$65.67
Down 4.1% vs prior 30 days
Show the numbers as a table
| Channel | Leads | Booked | Close rate | Ad spend | Booked, prior period |
|---|---|---|---|---|---|
| Google Business Profile | 84 | 31 | 36.9% | none | 25 |
| Google Ads | 66 | 19 | 28.8% | $4,650 | 20 |
| Website (organic search) | 43 | 15 | 34.9% | none | 13 |
| Meta Ads | 38 | 8 | 21.1% | $2,180 | 6 |
| Referrals | 19 | 15 | 78.9% | none | 13 |
What changed this month
Compared with the 30 days before. Generated from the numbers, not written by hand.
- UpMeta Ads leads rose 27% (30 to 38).
- WatchGoogle Ads leads fell 6% (70 to 66) while spend was $4,650.
- WatchRevenue is at 88% of target: $52,976 of $60,000.
- NoteClose rate moved from 33.8% to 35.2%.
- UpGoogle rating 4.8 with 31 new reviews this month.
Ask your dashboard
A scripted preview of the assistant in the AI Command tier. The real one answers in plain English from your own data; these answers are calculated from the sample numbers above.
Pick a question. Answers follow the time range you have selected, except the first, which always looks at the last 30 days.
Demo with sample data for a fictional HVAC company. Mile Marker Heating & Air is invented, and so is every number on this panel; nothing here describes a real client or a real result.
It reads from the tools you already pay for.
No new software for your team to learn. We connect to the systems where the work already happens and pull the figures on a schedule, so the screen is current when you open it.
- Google Analytics 4Visits, form fills and the conversions you care about, by source.
- Google Search ConsoleThe searches you show up for, clicks and average position.
- Google Business ProfileCalls, direction requests and website clicks through the Business Profile Performance API.
- Call trackingCalls by source, answered versus missed, and first-time callers, from platforms such as CallRail that offer an API.
- Google Ads and Meta AdsSpend, clicks, leads and cost per lead, side by side instead of in two logins.
- CRMs and field softwareHubSpot, ServiceTitan, Jobber and similar: estimates, booked jobs, close rate and average ticket.
- QuickBooks OnlineRevenue, invoices and what is still owed, so the money side sits next to the marketing side.
- SpreadsheetsGoogle Sheets, Excel or a CSV your team already keeps. If it lives in a sheet, it can live on the dashboard.
The honest part: not every platform hands its data over freely. Google reviews each request for Business Profile API access, the Google Ads API needs an approved developer token, and some CRMs and field-service platforms open their API only on certain plans or after their own approval process. We check each of your tools during discovery, before you pay for a build, and tell you which numbers can flow in on their own and which need a simple weekly upload.
From scattered logins to one screen you trust.
Discovery
We sit down with you and pick the 10 to 12 numbers that actually run the business, then give each one a person responsible for it and a target. That limit follows guidance published for New Jersey CPAs, and it keeps the screen readable.
Build
We connect your accounts, settle the definitions (what counts as a lead, when a job counts as booked) and design the layout around how you check things, on a phone, a laptop or a TV in the shop.
Launch
You and your team get logins, a short walkthrough and a weekly email digest. We check the numbers against your source systems before anyone relies on them.
Care
Platforms change their APIs, passwords rotate and fields get renamed. The care plan keeps the connections working and the numbers right, and adds new views as your questions change.
Source for the KPI limit: Ann Means, "KPI Dashboards for Small Business: Measure It to Manage It", New Jersey CPA magazine (NJCPA), 2020.
Built to be read in a minute, not admired.
A dashboard earns its keep when someone glances at it and knows what to do next. These rules come from people who have studied how we read charts for a living.
One screen, at a glance
Stephen Few, author of Information Dashboard Design, describes a dashboard as the most important information needed for a goal, arranged on a single screen so it can be monitored at a glance. If you have to scroll to find out whether the week is going well, it is a report, not a dashboard.
Length and position over pie slices
The Nielsen Norman Group notes that people compare lengths and positions accurately and judge angles poorly, so bars and lines beat pie charts for almost every comparison. That is why the demo above uses bars.
No 3D, no decoration
The same research warns that adding a third dimension distorts shapes and alignment and makes charts slower to read. Flat, labeled and boring is the point.
Color flags, it doesn't measure
Nielsen Norman Group advises against using color to show quantity. We use it to flag what needs attention, and always pair it with a word like "Up" or "Watch" so it works for color-blind readers too.
Source: Page Laubheimer, "Dashboards: Making Charts and Graphs Easier to Understand", Nielsen Norman Group, 2017. Stephen Few, Information Dashboard Design, 2006.
What a custom dashboard costs, published.
Three build levels, one fixed price after discovery, and a care plan that keeps it accurate. VIP members pay half on the build.
Command Center
For an owner who wants the marketing and lead picture in one place.
From $7,500
VIP build price: $3,750
- One live dashboard
- Up to about 5 data sources: website, Google Business Profile, calls, lead forms and ads
- Weekly email digest with the numbers that moved
Most of the work is connecting the sources cleanly and agreeing on definitions, so the totals match what each platform reports.
Operations
For a business that wants marketing, jobs and money on the same screen.
$20,000–$35,000
VIP build price: $10,000–$17,500
- Everything in Command Center
- Your own systems: CRM, QuickBooks and job or field-service software
- Team logins with roles, so each person sees what they own
- Alerts when a number crosses the line you set
The range depends on how many systems you run and how cleanly their data lines up. You get a fixed number after discovery.
AI Command
For a team that wants to ask questions and get straight answers.
From $40,000
VIP build price: from $20,000
- Everything in Operations
- An AI assistant that answers questions about your own data
- Anomaly flags when something moves more than it normally does
- Forecasts for the numbers you plan around
An assistant is only useful if it never makes up a number. That takes careful data modeling so every question has one right answer, guardrails so it says "I don't know" instead of guessing, and permissions so a login only reaches the data that person is allowed to see.
Care plans, required for the first 12 months
Connections break quietly: a platform updates its API, a password changes, someone renames a field in the CRM. The first year is when a new dashboard settles in, so every build includes a care plan for its first 12 months.
Keep-Alive
$500/mo
Monitoring, hosting and connector fixes, with up to 2 hours of changes a month.
Growth
$1,000/mo
Up to 6 hours a month, including one new view or report every month.
Partner
$2,500/mo
Up to 16 hours a month, a monthly review call and priority on every change.
| Plan | Per month | Per year | Per day |
|---|---|---|---|
| Keep-Alive | $500 | $6,000 | about $16 |
| Growth | $1,000 | $12,000 | about $33 |
| Partner | $2,500 | $30,000 | about $82 |
Keep-Alive works out to about $16 a day, roughly what a crew spends on a couple of coffee-shop drinks. That is the whole comparison; we are not going to promise you a return we cannot measure yet.
How these prices compare
Beyond Key, a business-intelligence consultancy, estimates a starter Power BI dashboard (one or two data sources, five or six standard visuals) at $8,000 to $12,000 when built by onshore consultants over 80 to 100 hours (Beyond Key, updated 2026). For the assistant side, Groovy Web puts most U.S. custom AI chatbot builds at $15,000 to $80,000 (Groovy Web, 2026).
Command Center sits in the starter range while connecting up to about five sources, not one or two. AI Command combines a full operations dashboard with an assistant that answers from your data, which is why it starts where it does.
The VIP half-off rule
VIP members get 50% off the build fee. The discount covers the build only; care plans are billed at the listed price. To qualify, the membership needs three paid months behind it, or the annual plan. See how VIP membership halves build prices, or read the full membership details.
Custom dashboards: straight answers.
It is one screen, built for your company, that pulls numbers on its own from the tools you already use and shows the 10 to 12 that decide whether the business is on track. Each number has an owner and a target, so the screen tells you what needs attention instead of just what happened.
Command Center starts at $7,500, Operations runs $20,000 to $35,000 and AI Command starts at $40,000. Every build includes a care plan for the first 12 months, from $500 a month. VIP members pay half the build fee.
Keep using them for deep dives. The trouble is that each one only knows its own slice: the ad account cannot see which leads became paid jobs, and QuickBooks cannot see where a customer came from. A custom dashboard joins those slices, so you can see cost per booked job rather than cost per click.
Because the connections are live. Platforms update their APIs, logins expire and fields get renamed, and a dashboard showing a wrong number is worse than none. The first year is when most of those surprises show up, so care is part of every build for 12 months.
Most, but not always automatically. Some platforms require an approved API request or a specific plan before data can be pulled. We check each tool in discovery, before you pay for a build, and anything without a usable API can still come in through a simple weekly spreadsheet upload.
Yes, on the build fee. VIP members with three paid months, or on the annual plan, pay half: $3,750 for Command Center, $10,000 to $17,500 for Operations and from $20,000 for AI Command. Care plans are billed at the listed price.
It answers plain-English questions about your own numbers, such as which channel booked the most jobs last month, and flags numbers that move more than usual. It only answers from your connected data, says so when it does not know, and respects each login's permissions.
The behavior is real and the data is not. The company in the demo is fictional and every number is sample data, so you can see how the time ranges, alerts and questions work without anyone's private figures on the screen.
Related: AI agents that do the busywork · Google Business Profile management · Conversion optimization · VIP membership · About Zach
Tell us where your numbers live. We'll tell you what's possible.
A half-hour call with Zach: which of your tools can connect, which 10 to 12 numbers belong on your screen, and which build level fits. If a shared spreadsheet would do the job, you will hear that too.
- A list of your tools, checked for API access
- A first draft of your KPI list, with owners and targets
- A fixed build price and the care plan that fits
Prefer to talk now? Call 1-800-481-8638.
Request received.
Zach has your note and will reply within one business day to set a time. Before the call, jot down the three numbers you check most often; they are usually the first tiles on the screen.
Stop assembling the numbers. Start using them.
One screen, your data, built around how you run the business. Start with a free call and a list of your tools.