White Label SEO · For Agencies
White label SEO your clients will think you built an in-house team for.
You sell it. We do it. Research, technical fixes, content, Google Maps and AI search optimization, with monthly reports that carry your logo and never mention ours. Fourteen years of SEO behind your brand, without a hire.
"emergency plumber" · service area
"water heater replacement"
Google Business Profile, 30 days
AI Overviews · ChatGPT · Perplexity
Every agency gets asked for SEO. Most say yes and then scramble.
If you build websites, the question comes the week after launch: "so how do we get it to rank?" If you run ads, it comes the month the client's cost per lead climbs. If you consult, it comes in the strategy deck you wrote. Saying no sends the client to someone else, and that someone else will eventually pitch the rest of your work too.
Saying yes without a team is worse. SEO in 2026 is not a checklist a junior can run. It is technical work, content that has to be good enough to be cited by AI, local work measured across a service area, and a monthly report an owner can read. Hiring for it means a salary, a tool stack and a manager, before the first client has signed.
White label is the third option. You keep the relationship, the contract and the margin. We do the work under your name, the way we do it for our own companies, and we stay out of sight.
Turn every launch into a retainer. The site you built is the easiest site in the world to rank, because you can fix anything we find.
Keep the client's search budget inside your agency instead of watching it walk to an SEO shop that also sells ads.
Recommend it, sell it, own it. We brief you before every client conversation so you are never caught flat.
Overflow without a hire. Our process, your QA, your client never knows the difference.
Reseller Margin Calculator
Your clients, your retail price, your wholesale cost, and the hire you would otherwise make. Everything is editable and nothing leaves your browser.
Your numbers
Defaults are placeholders, not our rates. Change every field to your situation.
The calculator uses only the numbers you entered. It does not know your market, your close rate or what our wholesale rate would be for a given scope; that comes from a conversation.
What is behind the curtain
The work is the same work we do for our own companies and our direct clients. The only difference is whose name is on the report. Here is what a partner's client gets each month and what the partner gets from us.
What your client gets, under your brand
- Keyword and competitor research mapped to pages
- Technical SEO: speed, crawlability, structure, schema
- Content written to rank and to be quoted by AI answers
- Google Business Profile and map pack work for local clients
- AI search optimization for Google AI Overviews, ChatGPT and Perplexity
- Earned links and citations, never bought
- A monthly report with your logo that an owner can read in five minutes
What you get from us
- A wholesale rate per client, set by scope and market
- A pre-call brief before every client conversation
- Optional seat on calls as "your SEO team"
- Draft summary emails to send with each report
- A single point of contact who has done this for fourteen years
- Free SEO tools and audits you can run under your brand
- Priority when you bring volume, in writing
The three rules we work under
We never contact them, never list them, never ask them for a review. The contract says so.
No bought links, no invented stats, no promised rankings. Your reputation is riding on our work.
Every change we make is logged. If you want to QA our work before the client sees it, you can.
The margin is real, because the average retainer is
What SEO sells for
Ahrefs polled 439 SEO providers and found an average monthly retainer of $3,209. Clutch's data shows an average of $3,199 a month and an average one-off project of $37,158. GoodFirms reports that 48% of agencies price in the $1,500 to $5,000 a month tier. Those are the prices your clients already expect to pay someone.
Our wholesale rate is set per client by scope: a single-location service business and a thirty-page ecommerce site are not the same work. We do not publish one number because one number would be wrong for most partners. The calculator above with your numbers plus one call is enough for a quote in writing.
Sources: Ahrefs SEO pricing survey of 439 providers; Clutch SEO pricing data; GoodFirms SEO pricing research. Industry averages, not Eye To Ad Media rates.
Where this fits
White label partners get the same systems our direct clients get: SEO services built for small and mid-size businesses, local SEO and Google Maps, Google Business Profile management, AI search optimization and generative engine optimization. For partners whose clients have many locations, the franchise and multi-location SEO program runs under your brand too. If a client needs a site before any of this will work, our custom website design team can build it, or we can work on the one you built.
Everything we offer was tested on our own companies first. Our case studies show one of them holding the map pack, the first organic result and additional listings on one Google page, and our own Denver SEO presence is run with the same playbook we would run for your client.
Read more before you call
White label SEO questions, answered straight
White label SEO is search engine optimization delivered by one company and sold under another company's brand. An agency, web designer or consultant sells SEO to its clients; Eye To Ad Media does the research, technical work, content, local and AI search optimization and reporting behind the scenes; the client sees the agency's name on everything.
Web design studios that get asked for SEO after every launch, marketing agencies that run ads or social and want to keep the client's search budget in-house, consultants and fractional CMOs who recommend SEO and want to own the relationship, and overloaded SEO agencies that need extra capacity without hiring.
Not unless you tell them. Reports carry your logo and your domain. We never contact your client, never list your clients on our site, never ask them for a review, and the contract makes that explicit. Your relationship stays yours.
All of it. Every white label engagement includes traditional SEO, Google Business Profile and map pack work where the client is local, and the AI search optimization that gets a client cited by Google AI Overviews, ChatGPT and Perplexity. Many providers bill AI search as a separate line; we do not, because in 2026 it is not a separate thing.
You pay a wholesale rate per client, set by scope and market, and you charge your client whatever your relationship supports. The margin is yours. Industry surveys put the average monthly SEO retainer around $3,200, so the room is real; the calculator on this page shows it with your own numbers.
Yes, when you want it. We can appear as your SEO team on a call under your brand, or stay entirely behind the curtain and brief you before each client meeting. Most partners start with the briefing model and bring us on calls for technical conversations.
No. Plenty of partners start with one client to see how the reporting and communication feel. Wholesale rates do improve with volume, and that is laid out plainly before the first client starts.
Send the client's goals and anything that changed, approve content if you want sign-off, and forward the report. We do the research, the technical fixes, the content, the profile and the AI search work, and we write the report in your voice. If you want, we also write the summary email you send with it.
Earned and relevant only: digital PR with a real angle, citations, directory profiles, community and industry mentions. No bought links and no link networks. Your clients' sites are your reputation, and we will not put either at risk for a faster chart.
Yes. We are headquartered in Denver and partner with agencies across the United States, Canada and Australia. Local work is measured in the client's own market wherever that is.
Tell us what you sell. We will send a wholesale rate in writing.
Partner inquiry
A sentence about your agency and the kind of clients you serve is enough. You get a wholesale range and a sample white-labeled report within one business day.