Solar homeowners research for months. Be the site they keep coming back to.
The industry's reputation problem is your marketing problem. A homeowner who has been burned by a pushy solar pitch trusts the company that answers questions honestly — and finds them at every step of a long search.
Eye To Ad Media does solar marketing that builds an owned lead source: Google, Google Maps and AI-search visibility for the questions homeowners ask across a long research cycle, education-first pages that earn trust instead of forcing urgency, and a consultation path built for a high-ticket decision.
Direct answer: Solar marketing companies mostly sell shared leads into an industry with a trust problem. The alternative is an owned source: Google, Google Maps and AI-search visibility for the questions homeowners ask across a months-long research cycle — cost, incentives, payback, batteries, roof suitability — education-first pages that earn trust, and a consultation path built for a high-ticket decision. Eye To Ad Media delivers this for solar installers nationally, measured in consultations and installs, from a founder-led agency established in 2012.
A long sales cycle, a skeptical buyer, and a lot of bad marketing.
A solar homeowner searches a dozen times before they call anyone: what it costs, what the incentives are, whether their roof works, whether batteries are worth it, which installers in their area are legitimate. Most solar marketing ignores all of that and buys a shared lead at the end. The company that answers every question along the way — honestly, in its own voice — is the one the homeowner trusts when they finally pick up the phone.
Education pages that rank
Cost, payback, incentives by state, battery storage, roof suitability, net metering, leasing versus owning. Each a real question, each a page written to answer it honestly and structured to be cited by Google and AI assistants.
Trust signals a machine can verify
Licensing, certifications, real installs with photos, reviews that name the crew, and facts that agree across the site, the Business Profile and the directories. In an industry with a reputation problem, verifiability is the differentiator.
A consultation path, not a pressure path
No countdown timers, no invented rebate deadlines. A clear, low-pressure way to get a real assessment, and follow-up that respects a decision measured in months.
Answer every question. Verify every claim. Earn the consultation.
We start with the questions: the dozen searches a homeowner in your market runs before they call, and which of them you currently answer. Each becomes a page — honest, specific to your state's incentives and your climate, written by people who have sold high-ticket home improvements. Providers, installs and licensing become verifiable entities.
Then the map pack for the areas you serve, the trust layer — reviews that name the crew, facts that agree across the site, the profile, the directories and the press platforms we own — and a consultation path built for a months-long decision: low pressure, clear, fast to respond, with a sales-trained assistant that answers instead of pushes.
Map the research cycle
The searches a homeowner runs before calling, and which you answer today.
Build the education pages
Cost, incentives, batteries, roof suitability, leasing vs owning — each its own honest page.
Own the pack and the trust signals
Maps for every service area; licensing, installs and reviews a machine can verify.
Earn the consultation
A low-pressure path to a real assessment, and follow-up that respects the decision.
How that scales with budget, and the one rule behind the free work we give clients: What you get →
High-ticket home improvement is where our founder came from.
Before this agency, our founder ran sales for multi-million-dollar remodeling companies — long cycles, skeptical homeowners, big tickets, and an industry with its own share of bad actors. He still operates a home-improvement business on these methods; it holds three listings on a single Google page for its core terms and gets named by AI assistants for competitive national searches. Solar is the same sale with better incentives.
Related services
Lead generation agency · AI marketing · Local SEO & Maps · Conversion optimization · Advertising for Contractors
Related industries
Roofers · HVAC · Electricians · Contractors · Painting contractors · All 17
Proof and tools
Case studies · Our work · Free SEO tools · How to get cited by ChatGPT
"In an industry with a trust problem, the company that answers the question honestly wins the call."
— Zach Wennstedt, founderWhen a homeowner in your market asks an AI assistant which solar installers are legitimate, does it have enough verified facts about you to say your name?
Straight answers.
A long research cycle, a high-ticket decision, and a buyer who has probably already been pitched badly. Marketing that answers the dozen questions a homeowner asks before calling — honestly, in your own voice — beats marketing that buys a shared lead at the end of someone else's funnel.
No. We build the source you own: rankings, map listings and AI citations for the questions homeowners ask, plus a consultation path that converts. Shared leads can fill a gap while it builds; they are not the business.
No countdown timers, no invented rebate deadlines, no fake scarcity. They damage trust in an industry that can't afford to lose more of it, and they don't work on a buyer researching for months. Real incentive deadlines, stated plainly, are fine.
Yes — nationally. Incentives and climate change by state; the method doesn't.
Most campaigns run $500–$3,000 a month, quoted to your market and goals, with a $100 entry point for one focused deliverable. Everything is quoted to the business — no fixed published rate. What you get · Pricing.
No, and Google's own guidance says nobody can. We promise the work, the honesty, and to treat the business as if it were our own — and we test every method on our own companies first.
Build the source before you buy another lead.
Free audit, no contract. You keep the findings whether or not you hire us — and if we're not the right fit, we'll say so.